The UK's largest-circulation field sports magazine

– Read by more than 300,000 shooters –

About Shooting and Conservation magazine

BASC’s bi-monthly membership magazine is sent free to all members as well as politicians, the media, police forces, countryside stakeholders and major opinion formers. Written by shooting’s foremost experts, it keeps members up to date with all that is happening in the shooting world and presents a positive image of shooting and conservation to the world at large.

Shooting and Conservation has the largest circulation of any field sports magazine in the UK.

  • Read by more than 300,000 shooters.
  • ‘The most powerful marketing medium in the shooting world’ – Gun Trade News.
  • Provides the cheapest advertising to shooters in pence per reader.
  • Was voted the best shooting magazine in the UK by over 140,000 BASC members.

In a survey of BASC members, 94% said they read Shooting and Conservation and it was seen as the preferred method of communication. The magazine covers all aspects of shooting, game management and conservation.

Inside the latest issue...

The November/December issue of Shooting and Conservation offers another compelling mixture of important news and informative and entertaining features.

We advise on responding to a new consultation launched by the Health and Safety Executive on revised proposals to restrict the use of lead ammunition, and how to put nominations forward for election to BASC Council next year. There are also items on how to enter Crufts, nominate your game food heroes in the 2024 Eat Game Awards and find exclusive wildfowling opportunities.

Elsewhere we have articles on game cookery hacks from leading chefs, shooting steel through old muzzle-loaders and the special relationship between wildfowlers and their dogs.

We take a closer look at three projects that will be supported by grants from the new BASC Wildlife Fund and how the shooting community can work better with the Labour party. And there’s a feature on BSA, which has launched two new springer air rifles made at the Birmingham factory.

Plus of course our regular articles on frequently asked questions, news from around the countries and regions, how BASC has promoted shooting and conservation issues in the media, exclusive discount offers for members and tasty game recipes.

If you have any feedback, we’d love to hear from you. Got any ideas or suggestions? Do get in touch. And don’t forget to let us know if your copy fails to arrive; simply drop us a quick email and we will take it from there.

Cash for conservation

By and large, wherever shooting is concerned, the bills for conservation work are paid by landowners and sporting tenants – many of whom see it as an investment. But finances can be the hurdle at which grand visions or important projects fall. And that’s where the BASC Wildlife Fund comes in…

Game changers

It’s misunderstood, it’s underutilised and it’s often overlooked, but game meat is simply special. We could wax lyrical about its benefits and virtues for the next few paragraphs. That’s not the goal here, though; we’d rather leave space for the wisdom of a quintet of the UK’s culinary luminaries…

The wildfowler's dog

Wildfowling may be, essentially, a solitary pursuit but exponents of the craft are never really alone when a faithful gundog accompanies their forays on to the remote marshes and estuaries. What makes a wildfowler’s dog different from any other gundog? Indeed, need there be any difference?

Frequently Asked Questions

One of the most popular features in the magazine is our frequently asked questions. Here is a selection of those that have appeared in the recent edition. 

There are two main reasons for ageing grouse on a shoot day.

Firstly, it’s a way of monitoring your stock. When I was a keeper, we’d assess the young-to-old ratio shot each day to give us an indication of when to stop shooting – the aim being to reduce a large proportion of your old stock while retaining a larger proportion of young birds for the following breeding season.

Secondly, game dealers tend to pay a higher price for young grouse early in the season, as hotels and restaurants request the younger birds.

At the start of the season, ageing grouse is a relatively straightforward procedure: if you fan out a wing to expose the primary feathers (the large feathers at the end of the wing), and the third primary feather is shorter than the others, this indicates a young bird.

Later in the season, this method is no longer viable, as this feather will be fully formed, so I would use other methods. One is the ‘toenail/claw’ test. The claw of a young grouse will be smooth, whereas an old bird will have a ridge on its claw from where the old nail has been cast before the start of the shooting season. To check this, run your thumbnail down the top of the claw.

The other method is to look at the primary wing feathers. In an old grouse these will have smoother and more rounded tips, compared to the more pointed and slightly frayed tips of a young grouse. You can also check if the first two primary feathers are far shorter in length than the others. This means they are growing back after the moult, indicating an old bird (young grouse retain these feathers, so they will be fully formed).

No. This has either been dreamt up by the local police, the gunsmith or both, and is not a legal requirement. If you do send it, there is a good chance that the shotgun would be removed from your certificate permanently. You have a receipt for the shotgun which allows you to account for its whereabouts if asked. Leave it at that, save yourself the grief and don’t contribute to any more needless bureaucracy.

Yes, there is a new quality assurance scheme, called the British Quality Wild Venison (BQWV) standard. The standard has been drawn together by a group of organisations including the Forestry Commission, BASC, BDS, NGO and the National Game Dealers Association. It basically consists of two standards – one for processors (the Approved Game Handling Establishments (AGHEs), and one for producers (i.e. deer stalkers and managers).

If you are a deer stalker you should look at joining as a producer. To be eligible to join the scheme you will have to have completed DSC2, be registered with your local authority as a food business, use non-toxic ammunition, and have all the required paperwork in order – cull records, HACCP, COSHH, etc. It sounds like a lot, but the standards are not onerous and are what we should all be aiming to achieve when supplying venison into the food chain.

The main aim of the new standard is to open the market to larger retailers who are looking for a reliable chain of custody from field to fork. It is hoped that this will then put wild venison in front of a larger proportion of the British public and therefore drive more demand.

For further details, visit the British Quality Venison website

How to advertise

Our advertising spaces are managed and sold by Madison Bell.

Madison Bell have over 25 years of experience in generating revenue and ROI for their clients’ communications both online and offline.

The company has direct contact with all the major media buying points in the UK due to their portfolio of titles and the length of time they have traded in the media sales market.

Download the S&C Media Pack here.

For more details, as well as possible bespoke deals, please contact: 

Jerry Hall

Advertising Manager
07792 909275
jerry.hall@madisonbell.com

Ross Hurford

Production Manager
020 7389 0871
ross.hurford@madisonbell.com

Download the below files to learn more about advertising in our magazine.

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Send us your thoughts, opinions, and observations for potential publication in Shooting and Conservation.
Every issue, a Star Letter wins a prize, courtesy of Philip Morris. See what’s up for grabs on the Firing Lines pages in the latest issue.

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